Monday, August 19, 2013

First, what is a tagline?

In the words of Elizabeth Mueller a tagline is a catchy phrase that sums up what a certain product (person, place or thing you are promoting) is. Here are several examples to help give you an idea:


Got Milk?
Just do it
What's in your Wallet?
The happiest place on earth
Time to make the doughnuts
Thank heaven for 7-11
Shouldn't your baby be a Gerber baby?

Click here to read a fabulous post on 10 companies that totally define their taglines.


Poor Ali Cross, I keep picking on her, but her author tagline is one that I can't get out of my mind, it ROCKS: "Stories that transcend the ordinary"  Admit it, it's awesome, right?

Virginia Lori Jennings, a friend of mine, said over on my FaceBook Timeline, "An author tagline is a saying that embodies your writing subject, why you write, and what you want your stories to achieve.-> sorta like a slogan."

Are you catching a vision for you tagline?
(Next week, we'll discuss how to discover your author tagline!)

16 comments:

  1. You've got a super duper tagline too lovely Elizabeth!

    Yay! Take care
    x

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  2. It's true--author branding is all about the tagline, eh?

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    1. Well said! A tagline is what sums up your author branding into words. Wooot! xD

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  3. You know, this made me sit up and think. I was in marketing and PR for 30+ years and still I've never thought about a tagline for myself as writer. Sheesh.

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    1. The thought hit me too, and quite hard. I'd love to hear what your tagline is. Like Crystal said in the previous comment, it's author branding, but summed up in words! Brilliant!

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  4. A long time ago, I wrote down what kind of stories I wanted to write. I printed it up and taped it to my monitor. In nutshell, I want my stories to inspire people. I'm hopeful that I do that with each book whether it's YA Time Travel or Romantic Suspense.

    So good to catch up with you, Elizabeth!

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    1. Kathi, that's perfect! You're books do inspire. You *are* an inspiration! :)

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  5. This is hard to decide on one tagline when I am going in more than one direction with branding. Maybe one for each brand? I definitely want to think about this some more. Looking forward to your next post.

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    1. Hi, Renae! *waves* I understand where you're coming from! Do you have an underlying thread that applies to you? Like your author branding?

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  6. I'm the Ninja Captain - that's as good as I get for a tagline.

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    1. That invoke a *lot* of interest, Alex. And you're quite successful at that, too! :D

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  7. Hmm. I think I need a tagline now!

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    1. Great! I'd love to hear what you come up with, Rachel! <3

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  8. I hear about taglines but never about an author's tagline, but I have seen them. It makes total sense. I'm lookin' forward to the next post.

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